Use case: Optimised customer shaving design
Philips has been producing electric shavers for more than 50 years, which means that the shaver is a very mature product with a high quality. In this case, full digitization of the product development cycle can offer a disruptive innovation which allows for the customization of the product for different type of individuals and the production of the shaver as lean as possible.
The future rota shaver product can b e adjusted to as specific individual during the lifetime of the product in the market. This adjustment is based on an autonomous digital twin that can adjust the product based on a priori data that comes from physical models and historical data as part of the expert system and can be enriched during operation with real-time embedded sensor data.